We are all familiar with the product launches of luxury brands like Mercedes-Benz, BMW, Audi, and many other brands. Not only luxury car brands hold such product launch events, but also two-wheeler brands conduct these events whenever a new product is launched. These events are not planned at the moment; rather, it takes many months for the companies to design, plan, and execute them. Such types of events are known as corporate events. It is believed that it is important for companies to hold corporate events, as these kinds of events refresh the minds of employees and act as fuel for them, giving them energy to overcome further challenges.
There are a number of corporate events that are planned according to the company’s needs, and to make an event successful, there are many factors that are considered by corporate event management companies.
In this article, we will learn about what a corporate event is and how to transform it into a success.
About Corporate Event
A corporate event is a type of event that is conducted by a company or business entity for its employees or clients. There are many reasons for companies to hold corporate events, and some of the reasons are :
- To educate employees regarding new concepts that are being promoted by the companies.
- To motivate employees by giving them rewards for their hard work.
- To celebrate the company’s achievements with either clients or employees.
- To improve networking skills among people from various cultures.
A company can hold mini events in a conference room or large events at another place. It totally depends on the company and the kind of event they want. Let’s discuss some types of corporate events.
Different types of corporate events
Corporate events can take many forms, and companies should try their best to engage employees in an event. Different types of events include :
- Micro or simple events
- Small events
- Mid-size events
- Large – scale events
1. Micro or simple events
Micro, or simple, events are easy to conduct and manage as they involve 100 members. It can be hosted by companies. Such types of events take the form of training or meetings. Here, the team will ensure the following tasks are being accomplished properly:
- Room Booking
- Providing presentation facilities
- Offering refreshments
- Fulfilling the registration process
Micro-event planning can be done within two weeks as well.
2. Small events
Small events include 100–250 delegates; they can be hosted to train employees or for conferences or seminars. The company can also invite outside speakers to provide training to the employees or conduct seminars and conferences. And there are fewer opportunities for employee engagement. During a small event, an employee may learn some new skills that help boost their confidence while performing work. For small events, planners will need to plan :
- Interval during seminars, training, or conferences
- Online registration
- Audio-visual facilities
- Arranging Transport
3. Mid- size events
Midsize events are much bigger than small events. These events include 1,000 delegates, and companies conducting these kinds of events often rely on the use of technology. Conducting mid-sized events requires professional planning. To ensure the success of these events, an event organizer should consider the following factors :
- Booking a hotel for guests
- An event mobile application
- Transport options
- Pre- and post-event reception
4. Large scale events
Large-scale events include more than 1,000 attendees. These types of events are held for product launches or trade shows. Large-scale events last for a few days. To launch such types of events, an enterprise should have its own resources for booking a hotel, flights, budgets, and online registration. Planners need to plan everything very carefully, like:
- Motivational speaker
Secrets to ensure a successful corporate event :
Ever wonder how large enterprises handle all of their corporate events successfully? The major reason behind their success is that they plan everything. Besides, they hire a corporate event management company in India, which helps them arrange catering, employee engagement activities, booking a venue, transport, and all other important things. Let us now dive into the other factors or secrets that make an event successful :
1. Define your goals and objectives :
Attending a meeting or conference without any objectives is a waste of time, and nobody likes to join a boring meeting with no clear goals and objectives. So, before you send an invitation for meetings, conferences, or seminars, make sure that you have something valuable to discuss among your colleagues. It is better to make a list of things that you will discuss at an event. Always remember to discuss the problems that employees are facing and offer them solutions to implement.
2. Develop a budget :
After defining your goals and objectives, make sure to develop a budget according to your expenses. If you are a large enterprise, budget may not be an obstacle for you, but if you are new to corporate event planning, you need to consider all the expenses, like :
- Speakers expense
- Entertainment expense
- Marketing expense
If you have selected the best event organizer who has vast experience conducting events on a low budget, you are also the luckiest. Even though you are a large enterprise, also reduce overhead costs and always try to decrease the cost as much as possible.
3. Choose a venue:
Before choosing a venue, you must have prepared a guest list, as according to the number of guests, you will be able to choose a venue correctly. Suppose you are planning to conduct a product launch. Select a venue that can hold a large audience and has a stage. If you are planning to select a venue at the end of the day, you will not be able to get even a single accommodation to handle a corporate event. So, it is better to prepare and book a venue before two or three months. This will give you plenty of time to arrange the transportation facilities for attendees.
4. Involve participants in activities :
Engage participants and delegates as much as possible because nobody loves to attend boring seminars, conferences, and other kinds of events. Involving them will boost their confidence, and they will come up with some new ideas for further accomplishing the organization’s tasks.
If there is a training session, give them quizzes or real-life situations that will force them to brainstorm. In a product launch event, ask participants to take a demo of the product. In these ways, companies can engage employees in turning an ordinary event into an extraordinary and successful one. After all, all the events are conducted to give employees a break from their hectic routine.
5. Analyse your event:
As an event organizer, it becomes your responsibility to ensure that everything is working smoothly and that no issues are being faced by the companies during a corporate event. Always have a backup for everything, as situations are unpredictable. If your audiovisual system stops working at that time, what will you do so you always have a substitute for all such resources or a well-established team who knows how to repair it again?
6. Book a corporate event band :
Including entertainment in the corporate event is important, as it will leave all the employees laughing, singing, dancing, and enjoying themselves. No matter whether it’s a dinner party, product launch, or award function, bringing music will create a dynamic atmosphere all around. The right corporate event band will leave a wholesome impression on the employees, and they will talk about it for years. Thus, they will always remember the gala night of corporate.
7. Follow up the employees and attendees after event :
Event organizers should follow up with employees and attendees after an event is over. It may sound wrong, but trust me, it is an appropriate way to know how much they liked an event, which activity they enjoyed, what other things were expected, and which were the outstanding points. You will come to know all the reviews, which will help you improve further. You can know this by :
- Uploading an image on social media and tagging the company in the post.
- Conducting post-event surveys
- Posting exciting metrics about events
Wrapping up :
In the beginning, it may seem that planning and conducting a corporate event is quite easy, but it is not. As it takes many months for an organization to hold and make an event successful. Corporate events are the place where one can grow their connections, and corporate event management companies have a chance to impress their future clients as well. To accomplish things on time, an event organizer should possess creativity skills, which will help them think outside the box. Besides, organizational skills are also required to manage and utilize the limited resources.
So, to make a successful corporate event, you should follow all these tips that are mentioned above. Are you planning your next corporate event? But if you have a limited budget, there is no need to be pessimistic, as DigitRock is there to plan your upcoming successful event. Reach out to us for more information and to create an unforgettable experience.